SUMMER 2018

amazon, alexa shopping & whole foods

ROLE
Art direction
Copywriting
Visual design

QUESTION

how do we introduce customers to shopping Whole Foods with Alexa?

There are endless tasks we complete daily without considering, is there a better way to do this? Consider grocery shopping. The most basic, but essential shopping customers accomplish weekly. From buying home essentials to creating shopping lists, this purchase experience has remained relatively unchanged for decades. Amazon Alexa and Whole Foods paired up to change that.

CHALLENGE #1

devise a scalable visual campaign concept

Scale was crucial to consider in designing this campaign because the concept had to work in a large gateway placement and in an itsy-bitsy, teeny-weeny navigation bar placement.

CHALLENGE #2

a consistent campaign for four brand systems

Since this experience utilized functionalities from four different teams including Alexa Shopping, Amazon.com, Prime Now and Whole Foods, the campaign needed multiple landing pages to forward customers to when they needed an in-depth explanation of the experience.

CHALLENGE #3

developing different terminal points

Since so many teams were involved, there needed to be multiple points customers could go to for further explanation of the experience.

CHALLENGE #4

a visual solution to a ux problem

A few days before launch, the product team realized there was a customer population who may not receive push notifications to check out their cart, a key part of the customer purchase experience. In order to remedy this, I wrote and designed an email explaining how to modify settings in order to improve the experience.

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